March 18, 2015
By Patrick Whelan, Great Reach Communications, Inc.
This isn’t a lesson about common courtesy; rather it’s about leveraging an underutilized edge in the marketplace. While this may not be news to anyone who sells print, it’s worth noting that there’s more than one way to say thank you to customers. You might go so far as to say that not all expressions of gratitude can be considered equal!
Here are a few of the various ways to show your appreciation: