The Many Ways of Saying Thank You! March 18, 2015 By Patrick Whelan, Great Reach Communications, Inc. This isn’t a lesson about common courtesy; rather it’s about leveraging an underutilized edge in the marketplace. While this may not be news to anyone who sells print, it’s worth noting that there’s more than one way to say thank you to customers. You might go so far as to say that not all expressions of gratitude can be considered equal! Here are a few of the various ways to show your appreciation: Customer appreciation events. These create a great opportunity for some one-on-one contact, as well as the opportunity to extend the relationship beyond the salesperson. You might want to do these annually, quarterly, etc. Make sure it’s personal. Consider handwritten thank-yous and letters of appreciation. If your company conducts a customer satisfaction survey, include a personalized note—or better yet, hand deliver it. Timing is everything. Don’t sacrifice timeliness for the sake of providing something more elaborate. Letting clients know you value their business within 48 hours of a job is the most important factor. Send value-added appreciation. Always be on the lookout for information that a customer might find useful and send it along at the right moment. Timely and relevant are the keys. Even if the client has already seen it, they’ll appreciate the fact that you’re recognizing them and supporting their interests. Thank your unhappy customers. Complaints provide invaluable information about where you need to focus your efforts. “A customer who complains still wants to do business with you, if you can make things right,” notes B. J. Gallagher, an HR training consultant. “So thank him or her for giving you that chance and assure him that you want to do everything you can to make him happy again.” Keep it simple. If you want to send gifts, something small like a Starbucks gift card can be effective while avoiding the risk of inappropriateness. Small tokens of appreciation can have a very big impact. Be sincere. The only time a thank you can disappoint is when it sounds non-genuine. “Thank-yous need to be sincere and on-brand,” says brand consultant William Arruda
Twitter is laying out plans to make money from the millions of people who see tweets all over the Web but don’t actually use Twitter. The social media company is planning to sell ads within streams of tweets on other publishers’ apps and websites, people familiar with the matter said. Twitter laid out its initiative to media buyers in a presentation at the Consumer Electronics Show in Las Vegas, the people said. It isn’t clear which publishers are on board. The presentation at CES made references to ESPN’s SportsCenter app and Flipboard. ESPN and Twitter have had talks about the idea, but so far haven’t finalized a deal, one person familiar with the situation said. Executives from Flipboard could not be reached for comment. Twitter would share the revenue from the ads with the publisher, the people familiar with the matter said. A Twitter spokesman did not respond to a request for comment. Click here to read the full article
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Tonight while I was working on a project I have noticed that almost every website I visited had the same ad that keeps on showing up on the pages. I got intreaged because I know the company and I do know that it is impossible for this company to have this kind of massive advertizing budget to be able to buy ads on all of these sites and pay all of them with just about $8 Million is sales. I started to look into this this and finally tracked down the company behind this type of advertising, Network Advertising Initiative (NAI), it is creepy. They have about 50 companies collaborating together to keep track of your web surfing steps. That is the bad news, the good news you can opt out of this kind of tracking/advertizing (assuming the honor system still works) http://www.networkadvertising.org/managing/opt_out.asp
Health care law may mean less hiring in 2013 Many businesses plan to bring on more part-time workers next year, trim the hours of full-time employees or curtail hiring because of the new health care law, human resource firms say. Their actions could further dampen job growth, which already is threatened by possible federal budget cutbacks resulting from the tax increases and spending cuts known as the fiscal cliff.