Paper Making at Mohawk Paper Making at Mohawk | Instructional from Mohawk on Vimeo. Can’t visit a paper mill in person? Here’s the next best thing! Equal parts craft and engineering, see premium paper being made at Mohawk’s historic Waterford, New York mill.
https://apple.news/A4ANZ1FbtS7CHF-5gGSh_rA Should you be excited about Ultra HD Blu-ray? We answer the biggest questions about the new players, the movies you’ll be able to watch and the essential kit you’ll need to enjoy higher resolution movies . Just when the tech world’s are rushing to declare physical media dead, movie studios and consumer tech brands are getting together to insist there really is a future in spinning discs for now. The reason is 4K. We’ve seen dozens of 4K TVs now, but 4K content is precious and rare. Indeed, while streaming services like Netflix and Amazon are leading the charge to a degree, their 4K selections are still small and you need a fast enough internet connection to enjoy them. Enter Ultra HD Blu-rays, an evolution of the existing format that should herald an explosion in 4K content to watch. Moreover, even if you do have a fast internet connection, there’s a good chance 4K Blu-ray players will still offer the best selection of content for the foreseeable future. In short, if you own a 4K TV, you really should consider Ultra HD Blu-rays. Read on to find out why and to find How will Ultra HD Blu-ray improve your viewing experience? By using much higher capacity discs Ultra HD Blu-ray will be able to deliver your TV pictures containing an Ultra HD (also known as 4K) resolution of 3,840 x 2,160 pixels, versus the 1,920 x 1,080 pixels delivered by most current Blu-ray discs. This amounts to four times as much resolution and pixel density, giving an experience – when delivered well – that’s often described as feeling more like looking through a window than watching TV. Does Ultra HD Blu-ray offer any other cool features beyond its superior picture quality? One interesting feature is the Digital Bridge, which makes it possible to make an exact bit for bit copy of an Ultra HD Blu-ray on an authorised media drive, or transfer files to an authorised mobile device. Though Victor Matsuda, Chairman of the Blu-ray Disc Association Global Promotions Committee, has explained that the extent of support for this feature will be down to the individual UHD Blu-ray manufacturers. It’s also possible — likely, even — that Ultra HD Blu-ray discs will continue to offer extra features like director’s commentaries and making of documentaries that you don’t get with any other format. This has not been confirmed, however, and will depend on whether there’s space for such things without compromising video quality. It seems to us, though, that anything that can help differentiate Ultra HD Blu-ray from other sources would be worth pursuing if physically possible. Another aspect of Ultra HD Blu-ray’s picture specification that might boost picture quality is its support for frame rates up to 60fps. However, with most films still being shot at 24 frames per second, this feature may only really come into its own with Ultra HD Blu-ray sporting event releases. Ultra HD Blu-ray isn’t just about giving you great pictures, either. They will also be capable of delivering the latest so-called ‘object based’ audio systems of Dolby Atmos and DTS:X. To be clear, though, Ultra HD Blu-ray won’t actually offer any extra audio capability beyond what’s possible with current Blu-ray technology. Related: What is HDR TV and should you care? __Samsung’s SUHD TVs should support Ultra HD Blu-ray via its Evolution Kit Is it only designed for big TVs? Some say the extra resolution Ultra HD Blu-ray gives you is only relevant on a really big TV, but from our own experience we’d take issue with this. Sure, 4K’s impact — or at least, the difference it makes over HD — is more obvious on a big TV, but it can still improve things on a relatively small screen in areas like image depth and colour blends. Perhaps worried by the ‘resolution isn’t everything’ snipers, though, the Blu-ray Disc Association took extra time in putting together its Ultra HD Blu-ray specification to ensure that it also implements the potential to improve the quality of all those extra pixels via High Dynamic Range (HDR) and wide colour gamut technologies. These new picture technologies mean that Ultra HD Blu-ray can deliver images much richer in contrast and colour than those we’ve been used to for decades now — so long, that is, as your TV is capable of showing all this extra picture loveliness. Can Ultra HD Blu-ray players play current Blu-ray discs? Yes they can. All players will be backwards compatible. The only complication with this is that support for 3D Blu-rays is not mandatory; it’s up to each manufacturer to decide if they will support today’s 3D Blu-rays. Will Ultra HD Blu-ray players deliver Ultra HD 3D? No they won’t. Perhaps surprisingly, no Ultra HD 3D provision is included in the Ultra HD Blu-ray specification. Victor Matsuda, Chairman of the Blu-ray Disc Association Global Promotions Committee, has repeatedly stated quite emphatically that there are no plans for 3D support to be added at a later date. What happens if I play an Ultra HD Blu-ray on an HD TV? The Ultra HD Blu-ray player will detect that you’re only using an HD television, and scale the UHD picture down to HD. Obviously this means you’re not getting any advantage from your UHD Blu-ray player, though. Samsung’s first UHD Blu-ray player announced at IFA 2015 What kit will I need to experience Ultra HD Blu-ray? There are three fundamental components to a true Ultra HD Blu-ray experience: an Ultra HD Blu-ray player, an Ultra HD Blu-ray disc, and an Ultra HD TV. The first two of these don’t exist yet, while the third is a bit, well, complicated. The problem where TVs are concerned is that all Ultra HD TVs aren’t (currently) equal. For instance, you won’t be able to enjoy Ultra HD Blu-rays with frame rates higher than 30fps if you don’t have a TV with HDMI’s built to the v2.0 specification. This means that most of the first generation of UHD TVs from a couple of years back will be limited to 30fps, along with a number of relatively budget models from 2014. Though if you have a first-gen Samsung UHD TV you could upgrade it with one of Samsung’s Evolution Kits, while Sony also offers an on-site hardware upgrade to its original X9005A 4K TVs. The other issue that’s complicated matters from a TV perspective is the addition of HDR to the Ultra HD Blu-ray specification. For as well as needing yet another HDMI upgrade — to 2.0a — to support HDR from Ultra HD Blu-ray players, a TV should also be able to deliver more brightness and colour range than typical LCDs can. Many UHD TV manufacturers are claiming that they can upgrade the HDMI 2.0 ports of their 2015 TVs to 2.0a via simple firmware updates. When it comes to delivering screens with the necessary picture capabilities, though, only a handful of models currently make the grade — and alarmingly there are currently some quite big differences between the capabilities of these first HDR-capable sets. What about audio? One last point to raise here is that if you want to experience the audio potential of Ultra HD Blu-ray as well, you’re going to need a Dolby Atmos/DTS:X-capable amplifier/receiver, and a suitable speaker system. Though as noted before, Ultra HD Blu-ray don’t actually offer anything extra sonically over current Blu-rays. Who’s making Ultra HD Blu-ray players, when will they appear, and how much will they cost? Thanks to the IFA 2015 technology show in Berlin, we finally got our first glimpse at an Ultra HD Blu-ray player albeit it wasn’t the glut of hardware we had anticipated. During Samsung’s press conference, the Korean company introduced the UBD-8500. Offering Ultra HD 4K content support at up to 60fps, the 8500 is also capable of upscaling and will support Samsung’s smart hub and multi-room link hardware. We expect to see and heat much more about these players, and those from other brands, at CES 2016. It’s taken a little while to happen, but 2016 will finally be the year that Ultra HD Blu-rays — and in 4K in general — gets serious. As for cost, not surprisingly the likely Ultra HD Blu-ray manufacturers are being extremely tight lipped at present about how much their debut players might cost. Really the only hint from any reliable source came in June from Ron Martin again. He suggested that Ultra HD Blu-ray players would likely cost two or three times as much as current Blu-ray players. This is a pretty vague suggestion when you consider that current Blu-ray players vary in price from as little as £40 to as much as £1,200. But Martin did add that he didn’t expect the first Ultra HD Blu-ray players to cost as much as the first Blu-ray players did. And if you couple this suggestion with the likelihood that he was thinking of fairly mainstream Blu-ray models with his price multiplier, we’re thinking of a figure somewhere between £350 and £500. But we can’t stress enough that right now this is merely our best guess! Related: Netflix 4K Ultra HD review Who’s making Ultra HD Blu-ray discs, when will we see them, and how much will they cost? You probably won’t be surprised to hear that answering this question, too, is dependent on educated guesswork. Again, the list of Blu-ray Association members gives us a good initial clue, for it includes 20th Century Fox, Universal Studios Home Entertainment, Walt Disney Motion Pictures Group, and Warner Bros. Entertainment. Sony, of course, also has a movie business. Of these, the most vocal in its support is Fox. Twentieth Century Fox Home Entertainment President Mike Dunn has said this of the Ultra HD Blu-ray player: “It’s an entertainment hub that bridges consumer behaviour into the future. There are 101 million households in America already with a DVD or Blu-ray player under their TVs, giving [such physical media] virtually 100% penetration. It is one of the most important pieces of real estate there is.” It’s impossible to say with any accuracy how many titles Fox and the other likely supportive studios will have ready for Ultra HD Blu-ray’s launch, but there’s no doubt that there will be at least a few titles available to partner the launch of the hardware. Which, as stated earlier, could well happen before Christmas. Twentieth Century Fox revealed at IFA that Kingsman will be one of the first films to get the 4K Blu-ray treatment. Like the Samsung hardware, it’s likely it won’t be available to purchase until 2016. So far as likely launch titles are concerned, again it’s impossible to know for sure at this stage. But we could hazard a guess at a few. For instance, Fox has already shown HDR and UHD clips of Life of Pi and Exodus: Gods And Kings on Samsung’s SUHD TVs, so it seems reasonable to expect that there are Ultra HD Blu-ray friendly masters of these movie already in existence. Fox also recently released a My Passport Cinema hard drive UHD movie pack in America that contains The Maze Runner in HDR UHD, and it’s making Kingsman: The Secret Service available in HDR UHD via the US M-Go website. While we’ve focussed on titles we know are already available with HDR attached, there also seems a good chance that many of the titles already available just in 4K might have suitable transfers available for Ultra HD Blu-ray transfer. Maybe even also titles from Sony that have made their way onto first Sony’s Mastered in 4K Blu-rays, and more recently its Supreme Cinema Blu-ray Series (the latter of which also add Dolby Atmos sound mixes to the remastered visuals as well as, promisingly, a strong selection of extra features). One last thorny issue around Ultra HD Blu-ray discs is how much they might cost. Not surprisingly, once again nobody is willing to confirm anything yet. But with 4K HDR streams/4K HDD ‘unlocks’ typically costing between $22 and $30, it’s hard to imagine Ultra HD Blu-rays costing any less, and quite possibly a bit more, at least initially. Will Ultra HD Blu-ray be worth it? Looked at from the perspective of people innately interested in technology, Ultra HD Blu-ray has the potential to be a really key moment in AV history. From the evidence we’ve witnessed so far its combination of 4x HD detail levels, HDR and wide colour gamut capabilities revolutionises picture quality to an extent that feels even greater in magnitude than the insanely popular step up from VHS to DVD. The question is, will even that level of progression be enough? Do people really care about picture quality any more, or is the relatively affordability and convenience of streaming all that matters these days? The evidence from the music world isn’t entirely promising, and even some knowledgable parts of the disc production world are sounding a word of caution, suggesting that Ultra HD Blu-ray needs to be treated by the film studios not as a mass market technology but a niche, enthusiasts-only one. Robert Meyer Burnett, producer of the Star Trek: The Next Generation Blu-rays, had this to say on the subject at this year’s Comic-Con International: “You have to have a decent home theater system to really appreciate the Blu-ray format. And most people really don’t get it. You have to really be a discerning viewer to get something out of Blu-ray. My mother couldn’t care less, and my mother is the general population. She just wants to put something on and be able to see it. If we talk about the nuances of the transfer my mother doesn’t even know what I’m talking about. So to go to Ultra 4K? Who’s going to care about that?” Personally, though, we’re a bit more optimistic. We don’t think you need to be a particularly discerning viewer at all to get a wow from a gorgeous, low-compression UHD HDR transfer and we can’t wait to see more of it.
The Little “Secret” of Process Color at Press: Printing to Gray Balance Printing to Gray Balance, written by Dan Remaley, Senior Technical Consultant in Process Controls for PIA/GATF. He invites anyone who would like further information to contact him at 412-259-1814 (o), 412-889-7643 (c), or email@example.com
What is the difference between 80 lb and 100 lb paper? What is the difference between 100 lb Text and 100 lb Cover? These are typical question we get asked all the time. If you look at any book you will notice that the cover is always thicker than the Block (The Block is the inside section of a book, the story) that is typically the 100 Lbs Text. Although they are both called 100 pound (# or Lbs) the difference is in the description Cover VS Text. Below is a table that shows the thickness of the paper based on it’s type. Paper Thickness Paper Type Approx. Caliper (Thickness) Uncoated – Offset Paper 20lb / 50lb Offset text (uncoated) paper .0035″ 24lb / 60lb Offset text (uncoated) paper .004″ 28lb / 70lb Offset text (uncoated) paper .005″ Uncoated Text Opaque 60lb Opaque text — uncoated .004″ 70lb Opaque text — uncoated 0.005 80lb Opaque text- uncoated .0055″ 100lb Opaque text — uncoated .007″ 65lb Opaque Cover — uncoated .009″ 80lb Opaque Cover — uncoated .011″ (11pt thick) 100lb Opaque Cover — uncoated .014″ (14pt thick) Gloss Coated Text Weight Paper 70lb Gloss text coated paper .0035″ 80lb Gloss text coated paper .004″ 100lb Gloss text coated paper .005″ Text Weight Satin Coated 70lb Text Satin- coated paper .0038″ 80lb Text Satin- coated paper .0045″ 100lb Text Satin- coated paper .0055″ Gloss Coated Cover Weight 80lb Gloss Coated paper .0075″ (7.5pt) 100lb Gloss Coated paper .0092″ (9pt) Satin Coated Cover Weight Paper 80lb Cover Satin Coated paper .0081″ (8pt) 100lb Cover Satin Coated paper .011″ (11pt)
ENVELOPE SIZE CHART A common question we always get asked. What is the envelop size and what number is it? The following is a chart for all of the sizes and applications. Business & Correspondence Widely used for business and personal correspondence. Commercial and Side Seam flap styles are ideal for machine insertion. Wallet flaps provide a large area ideal for imprinting. Square flaps are contemporary, but not recommended for machine insertion. TYPE SIZE ENCLOSURE 6 1/4 3.5″ x 6″ 3.25″ x 5.75″ 6 3/4 3.625″ x 6.5″ 3.5″ x 6.25″ 8 5/8 3.625″ x 8.625″ 3.5″ x 8.375″ 7 3.75″ x 6.75″ 3.5″ x 6.5″ Monarch (7 3/4) 3.875″ x 7.5″ 3.75″ x 7.25″ 9 3.875″ x 8.875″ 3.75″ x 8.675″ 9 (policy) 4″ x 9″ 3.75″ x 8.5″ 10 4.125″ x 9.5″ 4″ x 9.25″ DL 4.313″ x 8.625″ 4.125″ x 8.375″ 11 4.5″ x 10.375″ 4.25″ x 10.125″ 12 4.75″ x 11″ 4.5″ x 10.75″ 14 5″ x 11.5″ 4.75″ x 11.25″ 16 6″ x 12″ 5.75″ x 11.75″ Booklet This style is ideal for annual reports, brochures, sales materials, and more. The open side makes it acceptable for automatic insertion. TYPE SIZE ENCLOSURE 3 4.75″ x 6.5″ 4.5″ x 6″ 4 1/2 5.5″ x 7.5″ 5.25″ x 7″ 5 5.5″ x 8.125″ 5.25″ x 7.625″ 6 5.75″ x 8.875″ 5.5″ x 8.375″ 6 1/2 6″ x 9″ 5.75″ x 9″ 6 5/8 6″ x 9.5″ 5.75″ x 9″ 6 3/4 6.5″ x 9.5″ 6.25″ x 9″ 7 1/4 7″ x 10″ 6.75″ x 9.5″ 7 1/2 7.5″ x 10.5″ 7.25″ x 10″ 9 8.75″ x 11.5″ 8.5″ x 11″ 9 1/2 9″ x 12″ 8.75″ x 11.5″ 10 9.5″ x 12.625″ 9.25″ x 12.125″ 13 10″ x 13″ 9.75″ x 12.5″ Catalog Center seam makes this style more durable for mailing heavy-weight materials. These envelopes can not be processed through inserting equiptment or run through a laser printer. TYPE SIZE ENCLOSURE 1 6″ x 9″ 5.75″ x 8.75″ 1 3/4 6.5″ x 9.5″ 6.25″ x 9.25″ 3 7″ x 10″ 6.75″ x 9.5″ 6 7.5″ x 10.5″ 7.25″ x 10″ 8 8.25″ x 11.25″ 8″ x 10.75″ 9 3/4 8.75″ x 11.25″ 8.5″ x 10.75″ 10 1/2 9″ x 12″ 8.75″ x 11.5″ 12 1/2 9.5″ x 12.5″ 9.25″ x 12″ 13 1/2 10″ x 13″ 9.75″ x 12.5″ 14 1/2 11.5″ x 14.5″ 11.25″ x 14″ 15 10″ x 15″ 9.75″ x 14.5″ 15 1/2 12″ x 15.5″ 11.75″ x 15″ Square This unusual shape attracts attention to contents. Square envelopes are nonstandard and require additional postage to mail. TYPE SIZE ENCLOSURE 5″ 5″ x 5″ 4.75″ x 4.75″ 5 ½” 5.5″ x 5.5″ 5.25″ x 5.25″ 6″ 6″ x 6″ 5.75″ x 5.75″ 6 ½” 6.5″ x 6.5″ 6.25″ x 6.25″ 7″ 7″ x 7″ 6.75″ x 6.75″ 7 ½” 7.5″ x 7.5″ 7.25″ x 7.25″ 8″ 8″ x 8″ 7.75″ x 7.75″ 8 ½” 8.5″ x 8.5″ 8.25″ x 8.25″ 9″ 9″ x 9″ 8.75″ x 8.75″ 9 ½” 9.5″ x 9.5″ 9.25″ x 9.25″ 10″ 10″ x 10″ 9.75″ x 9.75″ 13 ½” 13.5″ x 13.5″ 13.25″ x 13.25″ Baronial Deep pointed flap traditionally used for formal announcements and invitations. Not recommended for machine insertion. TYPE SIZE ENCLOSURE Professional* 2.125″ x 3.625″ 2″ x 3.5″ #16 (Mrs.)* 2.375″ x 3.375″ 2.25″ x 3.125″ #17 (Mr. & Mrs.)* 2.6875″ x 3.6875″ 2.5625″ x 3.5625″ Gladstone* 3.563″ x 5.562″ 3.375″ x 5.375″ 4-Bar 3.625″ x 5.125″ 3.475″ x 4.875″ 5½-Bar 4.375″ x 5.75″ 4.25″ x 5.5″ 6-Bar/Walton Outside 4.75″ x 6.5″ 4.625″ x 6.25″ Lee 5.25″ x 7.25″ 5.125″ x 7″ Linwood/Monona Inside 5.25″” x 7.5″” 5″ x 7.25″ Monona Outside 5.5″ x 7.75″ 5.25″ x 7.5″ * This size is too small to mail. Announcement Also called A-style, this contemporary design is idea for photographs, greeting cards, small booklets, and promotional pieces. Do not confuse the A-4 size with metric A4 paper, which fits into a DL size Commercial envelope. TYPE SIZE ENCLOSURE A-2 4.375″ x 5.75″ 4.25″ x 5.5″ A-6 4.75″ x 6.5″ 4.625″ x 6.25″ A-7 5.25″ x 7.25″ 5″ x 7″ A-8 5.5″ x 8.125″ 5.25″ x 7.75″ A-9 5.75″ x 8.875″ 5.5″ x 8.625″ A-10 6″ x 9.5″ 5.75″ x 9.25″
Direct Mail Terminology ACTIVE SUBSCRIBER An individual who is a current subscriber to a particular magazine or any other type of goods and services. Active subscriber lists are a very targeted way of reaching customers. ASSIGNED MAIL DATES Usually with subscriber lists the list user has to have prior approval for a particular mail date. This is to avoid overlaps in mailings from other users.
Advanced and Comprehensive Copywriting Please Take action and start Writing your Marketing Campaigns. The Secret is to Start, good is good enough. Don’t wait until it is perfect. A friend of mine worked with an orthopedic Dr., after the surgery he asked the doctor: “How did the procedure go. He said, the surgery was a success but the patient expired!!!!” If you act and start writing and executing you are better than 99% your competitors. Follow these steps and you will have the simplest and fastest way to Double your sales: Define YOUR Market. Define who is your client. Please don’t tell me I want to sell to every one. No you do not. Look at who is your best customers today and profile them and get more of them. Note: Typically your best customer is not your easiest customer but the most demanding one. Follow the 80/20 rule. 80% of yoru profit comes from 20% of your customers, Clients or patients. Once you define your ideal clients go and get them. Find out where they spend time and deliver the message. Define your message. What are you good at that the other guy can’t do. Think outside the box. This is a great place to do a survey to your customers and find out why do they buy from you. Then you pick one of the 350 headlines to mold it in to what they tell you about your specialty. Note: Low Price is typically not the first them you need to feature. Someone will always beat you at price. Select the Media Last. Please please do not start with media first. Example: I want to send a mailer, postcard, radio, Yellow pages, billboard, TV Etc… This is the last step. If you start with the Media first you will have a hard time. Media is easy, Defining your market and your unique offer is not so easy. You have to THINK. Her is the list $80,000 In Prizes! 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PitStop Pro 13 automatically adds Bleed to PDF files. This video explains the different scenarios in which this new and highly effective feature does its job, and also demonstrates how the added bleed is built up in different separations.
The Many Ways of Saying Thank You! March 18, 2015 By Patrick Whelan, Great Reach Communications, Inc. This isn’t a lesson about common courtesy; rather it’s about leveraging an underutilized edge in the marketplace. While this may not be news to anyone who sells print, it’s worth noting that there’s more than one way to say thank you to customers. You might go so far as to say that not all expressions of gratitude can be considered equal! Here are a few of the various ways to show your appreciation: Customer appreciation events. These create a great opportunity for some one-on-one contact, as well as the opportunity to extend the relationship beyond the salesperson. You might want to do these annually, quarterly, etc. Make sure it’s personal. Consider handwritten thank-yous and letters of appreciation. If your company conducts a customer satisfaction survey, include a personalized note—or better yet, hand deliver it. Timing is everything. Don’t sacrifice timeliness for the sake of providing something more elaborate. Letting clients know you value their business within 48 hours of a job is the most important factor. Send value-added appreciation. Always be on the lookout for information that a customer might find useful and send it along at the right moment. Timely and relevant are the keys. Even if the client has already seen it, they’ll appreciate the fact that you’re recognizing them and supporting their interests. Thank your unhappy customers. Complaints provide invaluable information about where you need to focus your efforts. “A customer who complains still wants to do business with you, if you can make things right,” notes B. J. Gallagher, an HR training consultant. “So thank him or her for giving you that chance and assure him that you want to do everything you can to make him happy again.” Keep it simple. If you want to send gifts, something small like a Starbucks gift card can be effective while avoiding the risk of inappropriateness. Small tokens of appreciation can have a very big impact. Be sincere. The only time a thank you can disappoint is when it sounds non-genuine. “Thank-yous need to be sincere and on-brand,” says brand consultant William Arruda
News came out last week that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index. The companies aren’t providing much in the way of details about the deal at this point, and it’s possible that they never will, but they did confirm the deal, and indicate that it will go into effect in a few months. Do you expect to benefit from the deal? Years ago, when the two companies had a similar relationship, Google had a search feature called Realtime Search, which displayed a set of scrolling results at the top of the search results page on some queries (typically newsy ones). The feature didn’t rely solely on Twitter. It incorporated other sources, but it was clear that Twitter was the one that really mattered, especially when the whole feature went away upon the expiration of the companies’ initial deal. Ever since that fell apart, Google has been lacking in the real-time department. In the early days of Google+, it seemed like Google thought it might be able to replace Twitter with its own real-time content, but obviously that never materialized to the extent of what Twitter has to offer. Meanwhile, Google would continue to index tweets in its regular search results, but it would never be able to index them in real time, and the ones it did index would only be a small percentage of the larger tweet pool. Eric Enge’s Stone Temple Consulting released some new findings about how Google indexes tweets currently, which provides some insight into how things may change when the new deal goes into effect. His team analyzed over 133,000 tweets to see how Google indexed them, and found that about 7.4% of them were actually indexed, leaving 92.6% completely left out of the search engine. That tells us a great deal right there. Google’s mission is to “organize the world’s information and make it universally accessible and useful.” As we’ve discussed in the past, Google is essentially failing that mission without Twitter’s firehose. Today, the world’s information is coming at us in extremely rapid fashion, and as far as public information goes (Facebook is working to do more with the non-public stuff), Twitter is the best provider of that rapid-fire info. How can Google possibly succeed in its stated mission if it’s only organizing a little over 7% of that information? Stone Temple’s findings suggest that Twitter accounts with larger follower counts are getting more tweets indexed, though it may be only a correlation. Enge says he doesn’t think Google is looking specifically at follower count, but that other signals are affecting which profiles get indexed more (i.e. links to those accounts’ profiles). Either way, he notes, more value is clearly being placed on the authoritative accounts. Out of the accounts with over a million followers that the research looks at, there were 13,435 tweets with 21% of them being indexed by Google. Out of 44,318 tweets in the 10K to 1M follower range, only 10% were indexed. For 80,842 tweets from accounts with less than 10,000 followers, just 4% were indexed. Stone Temple says images and/or hashtags seem to increase a tweet’s chances of getting indexed with percentages registering higher than average. Mentions, on the other hand, register negatively. It also points to another of its studies, which showed that links from third-party sites have a significant impact. “Google still loves links. 26% of the tweets with an inbound link from sites other than Twitter got indexed. That is nearly 4 times as much as the overall average rate of indexation,” Enge says in the report, adding that link quantity correlates highly with a tweet getting indexed. They found that out of 21 accounts and 91 tweets with with over 100 inbound links, 46% were indexed. The number goes down the less inbound links there are. Those with less than ten links only saw a 7% index rate. Be sure to check out the research for additional findings.