First l would like to I am not the one who wrote this Article, I copied it from Zapier. I found it on my favorite App Zapier.com I love the App, I use it daily and I highly recommend it to anyone who wants to work less and make more money than Bill Gates. How to Automatically Clean Up Spreadsheet Data with OpenRefine! Ever had to manually edit dusty, messy, years-old information from some obsolete software? I once worked for a company that stored paperwork offsite for 60 years. Materials were indexed in a document table. Most records had a box number, storage date, storage vendor receipt number, and a rough idea of the contents. Most, mind you. Over 60 years the list got … messy. Storage contracts changed several times—so the box codes and vendor receipts varied over time. Add in the random mistakes that added up over time, and you had quite a mess. My job was transferring everything to yet another contractor—which meant cleaning up thousands of records to play nice with the new vendor’s fancy online inventory. It was quite the chore—a chore many of us face when trying to organize data. The good news is, if you can get your messy data into a spreadsheet, you can clean up and reformat it. My favourite tool for this is called OpenRefine, and its specialty is “reconciling” or “normalizing”—making it easy to find typos, variations on phrases, formatting errors, extra spaces, and other things that are hard to spot in rows upon rows of information. What is OpenRefine? OpenRefine bills itself, simply, as “a powerful tool for working with messy data.” Originally released 2010 as “Freebase Gridworks,” it was later called “Google Refine” after being acquired by the search giant. Today it’s a community-run, open-source project to, well, refine your data. To you, this could mean a number of things. You sales team could want to export old store data, reorganize it, and import it into a new eCommerce app. Your accounting staff might have legacy data floating around from years ago. Your PR staff could have multiple email lists from campaigns past you want to merge, modify, or de-duplicate. Maybe your survey results are messy, your app exports are confusing, or your analytics data needs combined from multiple sources. OpenRefine was built especially with those types of bulk operations in mind. It may just be what you need to finally finish that data project you’ve been putting off. Getting Started With OpenRefine Getting started is easy. Just download OpenRefine—it works on Windows, Mac, and Linux—and start the program. It’ll open up a browser tab that looks much like other Google Apps, and will ask you to create a project, or open a project you’ve already started. You’ll need some data for OpenRefine to work with—and it open any data in a spreadsheet format: CSV, XLS, or even a Google Sheets spreadsheet online. It can also take XML and JSON files, if that’s your jam. OpenRefine can directly import your spreadsheet files from the web Let’s start a new project. This exercise is going to use a set of publicly available data from the Government of Ontario—which, like much public data, is a bit messy. Let’s go with a subject near and dear to my heart: Beer. Copy the link to the XLSX file, which includes details about Ontario microbrewers and brands. Switch to your OpenRefine tab, start a new project, select the Web Addressoption, and paste in your spreadsheet link. As soon as you input a dataset, OpenRefine generates a preview to ensure it’s displayed properly. You can do some preliminary cleanup—remove empty rows, set the first row as a header with column names, or convert columns into specific data types (dates, integers, and so on). Click “Create Project” when you’ve made sure the data is displaying correctly, and you’ll be brought to the screen where all the magic happens. The first thing you’ll notice is that OpenRefine doesn’t display your data like a spreadsheet with a long list of rows. Instead, it shows a maximum of 50 rows at a time, essentially just enough of a preview for you to think about what you’re working with. You can page through your data if you need to, but I think you’ll soon get comfortable with being less overwhelmed. Clean Up Data with OpenRefine Facets The first step is to learn about facets. These show precisely which values are used in a column, so you can find typos or variations in things that are supposed to be identical. Let’s start with the manufacturer’s name. Click the dropdown button next to the header, select Facet, then Text Facet. You’ll be presented with a column like this, showing a count of the times each item appears in the dataset: We can see, for example, that Big Rig Brewery has 13 different beers; Big Rock Brewery, 6 different beers. We can already see some messy data here—“Black Swan Brewing Company” and “BLACK SWAN BREWING COMPANY INC.” are the same company, but with slightly different names in this spreadsheet. To fix this, hover your mouse over the name you want to change, click “edit,” and type in the new name. Click Apply and it automatically edits all the matching entries in the dataset. Let’s speed up the process by automatically identifying all of the facets that are similar and merging them—without any typing—by clustering the data. Click the Cluster button at the top of the facet display, and you’ll see all of the similar entries identified by OpenRefine: For some of these, it’s just an extra space (as at the end of “Square Timber Brewing Company”) or an extra comma (as in Blood Brothers Brewing), or liberal use of capslock. As you can see in the “Bevin Palmateer” entry, OpenRefine also identifies words that are out of order. Check the Merge boxes for anything you want to fix. If you don’t like the suggested new value—for example, the capitalized name suggested for NITA BEER—you can just click the lowercase option and it will change that field. If you don’t like any of the options, just type in your preferred name. Click Merge Selected & Re-Cluster to do another check. When the check finds no results, try another clustering method to look for more (you should find “Walkervile” and “Walkerville”). It’s data-mining, but you don’t have to learn advanced data-mining theory to get results: Just click through all the options. You’ll start to see false positives (for example, “Bell City” isn’t “River City”), which you can just ignore. There are also some common transform tools you can use to clean stuff up, like eliminating all the spaces before and after text. Let’s also get rid of all the uppercase brewery names by transforming the whole column to Titlecase. Click again on the dropdown menu for the column, go to Edit cells, and read through all the possibilities. Categorize Data Automatically in OpenRefine The next step is to do clever things with all this data. Let’s pretend these beers are our product data, and we want to add categories of beer to our catalogue. We don’t want to manually label each entry, so let’s save some time by identifying beer types from the beers’ names. We can do a quick check for one type of beer using a Custom Text Facet. We’ll look for all cell values that contain “Porter” (this is also case-sensitive, but now that we’ve put everything in titlecase, the capital P should catch everything). A Custom Text Facet on the Manufacturer’s Brand column brings up this window, into which we enter a filter: value.contains(“Porter”) This function returns true and false—and true here means 25 beers are porters in the list. (There are also 79 breweries without any actual beers available—the (blank) category—but let’s ignore that for now.) These filters are great when you want to manipulate a subset of your spreadsheet without having to delete the rest, or keep your focus rows selected. You can apply a filter, do a bunch of operations, and then remove it later. OpenRefine even includes some common recipes to format data, such as standarizing date formats or transforming “Firstname Lastname” into “Lastname, Firstname.” Let’s use that to transform our data into something useful. We’ll add a new column based on the “Manufacturer’s Brand” column, using text analysis to guess what type of beer it is. It won’t work on all entries, but for beers that have “IPA”, “lager”, “stout”, “lime”, “red”, “wheat”, and so on right in their name, we’ll have some success. As with all bulk data work, sometimes mistakes happen. For example, there’s one beer in this list named “More Portly Than Stout Porter.” If we search for “Stout,” we’ll get a false positive. Keep that in mind, and always set aside time for quality-control! Start by clicking on “Manufacturer’s Brand.” Select Edit Column then choose Create column based on this column. To look for “lager” and replace the entirety of the Beer types value with “lager” where applicable, we use an if statement: if(value.contains(“Lager”),”lager”,value) If statements here are straightforward: If the first part is true, transform the whole value to “lager;” otherwise, replace the cell value with itself (or, do nothing). If we want to categorize a big set of beer types at once, we nest a series of if statements inside each other. It looks a bit silly, but gets the job done: if(value.contains(“Lager”),”Lager”,if(value.contains(“IPA”),”IPA”,if(value.contains(“Wheat”),”Wheat”,if(value.contains(“Pilsner”),”Pilsner”,if(value.contains(“Brown”),”Brown”,if(value.contains(“Kolsch”),”Kolsch”,if(value.contains(“Light”),”Light”,if(value.contains(“Red”),”Red”,if(value.contains(“English”),”English”,if(value.contains(“Stout”),”Stout”,if(value.contains(“Porter”),”Porter”,value))))))))))) Essentially, if “Lager” wasn’t found, then try “IPA,” then try “Wheat,” then try “Pilsner,” etc., etc. It’s not standard programming syntax, but gets the job done. Apply that transformation, then check the facets of the column to see our progress. While we’re at it, let’s clean the results up. Reconcile “I.P.A.” and “India Pale Ale” to “IPA” with the steps you learned above. Also keep in mind that the operations work in order: You’ll want to convert “India Pale Ale” before you reformat “Pale Ale.” Because these transformations are also case-sensitive, transforming to lowercase “India pale ale” would also protect your work when you search for “Pale Ale” later on. With a bit of categorizing, we can start to see the spread of beer types in Ontario. (Try them all today!) This is definitely faster than labelling them all by hand, and it should give you an idea how to make OpenRefine filters work for you. Replace the Image Below If this was a product list for our online store, we’d want to export our cleaned-up and value-added spreadsheet from OpenRefine and import it into our eCommerce store. The Export button’s your friend. You can export your data as a spreadsheet with a range of options and data forms. You can also upload the data directly to a new Google Sheets spreadsheet or Google Fusion table. Do More with OpenRefine There are a few other useful OpenRefine tools. The Undo/Redo option gives you detailed information about all your activities instead of just undoing your mistakes—which is super helpful in learning how to get more out of OpenRefine. Also remember: OpenRefine is designed around databases so you can use its records and rows seperately to organize your data. Now it’s your turn to try it out. Have messy data from an app export, or an old spreadsheet full of confusing data? One great way is to use OpenRefine to organize your contacts: Find typos and formatting errors in email addresses, phone numbers, or company names before importing the data into a new app. I’ve used it to reformat old Mailchimp data when we changed the designs of our signup forms—super handy. Don’t spend hours formatting your data again. OpenRefine can do it for you in minutes. “Zapier helps me build processes and automation into my business like a programmer without having to learn to code.” Lawrence Watkins, co-founder of Great Black Speakers About the Author Allana Mayer is an archivist, writer, and media manager in the Toronto area.
Paper Making at Mohawk Paper Making at Mohawk | Instructional from Mohawk on Vimeo. Can’t visit a paper mill in person? Here’s the next best thing! Equal parts craft and engineering, see premium paper being made at Mohawk’s historic Waterford, New York mill.
https://apple.news/A4ANZ1FbtS7CHF-5gGSh_rA Should you be excited about Ultra HD Blu-ray? We answer the biggest questions about the new players, the movies you’ll be able to watch and the essential kit you’ll need to enjoy higher resolution movies . Just when the tech world’s are rushing to declare physical media dead, movie studios and consumer tech brands are getting together to insist there really is a future in spinning discs for now. The reason is 4K. We’ve seen dozens of 4K TVs now, but 4K content is precious and rare. Indeed, while streaming services like Netflix and Amazon are leading the charge to a degree, their 4K selections are still small and you need a fast enough internet connection to enjoy them. Enter Ultra HD Blu-rays, an evolution of the existing format that should herald an explosion in 4K content to watch. Moreover, even if you do have a fast internet connection, there’s a good chance 4K Blu-ray players will still offer the best selection of content for the foreseeable future. In short, if you own a 4K TV, you really should consider Ultra HD Blu-rays. Read on to find out why and to find How will Ultra HD Blu-ray improve your viewing experience? By using much higher capacity discs Ultra HD Blu-ray will be able to deliver your TV pictures containing an Ultra HD (also known as 4K) resolution of 3,840 x 2,160 pixels, versus the 1,920 x 1,080 pixels delivered by most current Blu-ray discs. This amounts to four times as much resolution and pixel density, giving an experience – when delivered well – that’s often described as feeling more like looking through a window than watching TV. Does Ultra HD Blu-ray offer any other cool features beyond its superior picture quality? One interesting feature is the Digital Bridge, which makes it possible to make an exact bit for bit copy of an Ultra HD Blu-ray on an authorised media drive, or transfer files to an authorised mobile device. Though Victor Matsuda, Chairman of the Blu-ray Disc Association Global Promotions Committee, has explained that the extent of support for this feature will be down to the individual UHD Blu-ray manufacturers. It’s also possible — likely, even — that Ultra HD Blu-ray discs will continue to offer extra features like director’s commentaries and making of documentaries that you don’t get with any other format. This has not been confirmed, however, and will depend on whether there’s space for such things without compromising video quality. It seems to us, though, that anything that can help differentiate Ultra HD Blu-ray from other sources would be worth pursuing if physically possible. Another aspect of Ultra HD Blu-ray’s picture specification that might boost picture quality is its support for frame rates up to 60fps. However, with most films still being shot at 24 frames per second, this feature may only really come into its own with Ultra HD Blu-ray sporting event releases. Ultra HD Blu-ray isn’t just about giving you great pictures, either. They will also be capable of delivering the latest so-called ‘object based’ audio systems of Dolby Atmos and DTS:X. To be clear, though, Ultra HD Blu-ray won’t actually offer any extra audio capability beyond what’s possible with current Blu-ray technology. Related: What is HDR TV and should you care? __Samsung’s SUHD TVs should support Ultra HD Blu-ray via its Evolution Kit Is it only designed for big TVs? Some say the extra resolution Ultra HD Blu-ray gives you is only relevant on a really big TV, but from our own experience we’d take issue with this. Sure, 4K’s impact — or at least, the difference it makes over HD — is more obvious on a big TV, but it can still improve things on a relatively small screen in areas like image depth and colour blends. Perhaps worried by the ‘resolution isn’t everything’ snipers, though, the Blu-ray Disc Association took extra time in putting together its Ultra HD Blu-ray specification to ensure that it also implements the potential to improve the quality of all those extra pixels via High Dynamic Range (HDR) and wide colour gamut technologies. These new picture technologies mean that Ultra HD Blu-ray can deliver images much richer in contrast and colour than those we’ve been used to for decades now — so long, that is, as your TV is capable of showing all this extra picture loveliness. Can Ultra HD Blu-ray players play current Blu-ray discs? Yes they can. All players will be backwards compatible. The only complication with this is that support for 3D Blu-rays is not mandatory; it’s up to each manufacturer to decide if they will support today’s 3D Blu-rays. Will Ultra HD Blu-ray players deliver Ultra HD 3D? No they won’t. Perhaps surprisingly, no Ultra HD 3D provision is included in the Ultra HD Blu-ray specification. Victor Matsuda, Chairman of the Blu-ray Disc Association Global Promotions Committee, has repeatedly stated quite emphatically that there are no plans for 3D support to be added at a later date. What happens if I play an Ultra HD Blu-ray on an HD TV? The Ultra HD Blu-ray player will detect that you’re only using an HD television, and scale the UHD picture down to HD. Obviously this means you’re not getting any advantage from your UHD Blu-ray player, though. Samsung’s first UHD Blu-ray player announced at IFA 2015 What kit will I need to experience Ultra HD Blu-ray? There are three fundamental components to a true Ultra HD Blu-ray experience: an Ultra HD Blu-ray player, an Ultra HD Blu-ray disc, and an Ultra HD TV. The first two of these don’t exist yet, while the third is a bit, well, complicated. The problem where TVs are concerned is that all Ultra HD TVs aren’t (currently) equal. For instance, you won’t be able to enjoy Ultra HD Blu-rays with frame rates higher than 30fps if you don’t have a TV with HDMI’s built to the v2.0 specification. This means that most of the first generation of UHD TVs from a couple of years back will be limited to 30fps, along with a number of relatively budget models from 2014. Though if you have a first-gen Samsung UHD TV you could upgrade it with one of Samsung’s Evolution Kits, while Sony also offers an on-site hardware upgrade to its original X9005A 4K TVs. The other issue that’s complicated matters from a TV perspective is the addition of HDR to the Ultra HD Blu-ray specification. For as well as needing yet another HDMI upgrade — to 2.0a — to support HDR from Ultra HD Blu-ray players, a TV should also be able to deliver more brightness and colour range than typical LCDs can. Many UHD TV manufacturers are claiming that they can upgrade the HDMI 2.0 ports of their 2015 TVs to 2.0a via simple firmware updates. When it comes to delivering screens with the necessary picture capabilities, though, only a handful of models currently make the grade — and alarmingly there are currently some quite big differences between the capabilities of these first HDR-capable sets. What about audio? One last point to raise here is that if you want to experience the audio potential of Ultra HD Blu-ray as well, you’re going to need a Dolby Atmos/DTS:X-capable amplifier/receiver, and a suitable speaker system. Though as noted before, Ultra HD Blu-ray don’t actually offer anything extra sonically over current Blu-rays. Who’s making Ultra HD Blu-ray players, when will they appear, and how much will they cost? Thanks to the IFA 2015 technology show in Berlin, we finally got our first glimpse at an Ultra HD Blu-ray player albeit it wasn’t the glut of hardware we had anticipated. During Samsung’s press conference, the Korean company introduced the UBD-8500. Offering Ultra HD 4K content support at up to 60fps, the 8500 is also capable of upscaling and will support Samsung’s smart hub and multi-room link hardware. We expect to see and heat much more about these players, and those from other brands, at CES 2016. It’s taken a little while to happen, but 2016 will finally be the year that Ultra HD Blu-rays — and in 4K in general — gets serious. As for cost, not surprisingly the likely Ultra HD Blu-ray manufacturers are being extremely tight lipped at present about how much their debut players might cost. Really the only hint from any reliable source came in June from Ron Martin again. He suggested that Ultra HD Blu-ray players would likely cost two or three times as much as current Blu-ray players. This is a pretty vague suggestion when you consider that current Blu-ray players vary in price from as little as £40 to as much as £1,200. But Martin did add that he didn’t expect the first Ultra HD Blu-ray players to cost as much as the first Blu-ray players did. And if you couple this suggestion with the likelihood that he was thinking of fairly mainstream Blu-ray models with his price multiplier, we’re thinking of a figure somewhere between £350 and £500. But we can’t stress enough that right now this is merely our best guess! Related: Netflix 4K Ultra HD review Who’s making Ultra HD Blu-ray discs, when will we see them, and how much will they cost? You probably won’t be surprised to hear that answering this question, too, is dependent on educated guesswork. Again, the list of Blu-ray Association members gives us a good initial clue, for it includes 20th Century Fox, Universal Studios Home Entertainment, Walt Disney Motion Pictures Group, and Warner Bros. Entertainment. Sony, of course, also has a movie business. Of these, the most vocal in its support is Fox. Twentieth Century Fox Home Entertainment President Mike Dunn has said this of the Ultra HD Blu-ray player: “It’s an entertainment hub that bridges consumer behaviour into the future. There are 101 million households in America already with a DVD or Blu-ray player under their TVs, giving [such physical media] virtually 100% penetration. It is one of the most important pieces of real estate there is.” It’s impossible to say with any accuracy how many titles Fox and the other likely supportive studios will have ready for Ultra HD Blu-ray’s launch, but there’s no doubt that there will be at least a few titles available to partner the launch of the hardware. Which, as stated earlier, could well happen before Christmas. Twentieth Century Fox revealed at IFA that Kingsman will be one of the first films to get the 4K Blu-ray treatment. Like the Samsung hardware, it’s likely it won’t be available to purchase until 2016. So far as likely launch titles are concerned, again it’s impossible to know for sure at this stage. But we could hazard a guess at a few. For instance, Fox has already shown HDR and UHD clips of Life of Pi and Exodus: Gods And Kings on Samsung’s SUHD TVs, so it seems reasonable to expect that there are Ultra HD Blu-ray friendly masters of these movie already in existence. Fox also recently released a My Passport Cinema hard drive UHD movie pack in America that contains The Maze Runner in HDR UHD, and it’s making Kingsman: The Secret Service available in HDR UHD via the US M-Go website. While we’ve focussed on titles we know are already available with HDR attached, there also seems a good chance that many of the titles already available just in 4K might have suitable transfers available for Ultra HD Blu-ray transfer. Maybe even also titles from Sony that have made their way onto first Sony’s Mastered in 4K Blu-rays, and more recently its Supreme Cinema Blu-ray Series (the latter of which also add Dolby Atmos sound mixes to the remastered visuals as well as, promisingly, a strong selection of extra features). One last thorny issue around Ultra HD Blu-ray discs is how much they might cost. Not surprisingly, once again nobody is willing to confirm anything yet. But with 4K HDR streams/4K HDD ‘unlocks’ typically costing between $22 and $30, it’s hard to imagine Ultra HD Blu-rays costing any less, and quite possibly a bit more, at least initially. Will Ultra HD Blu-ray be worth it? Looked at from the perspective of people innately interested in technology, Ultra HD Blu-ray has the potential to be a really key moment in AV history. From the evidence we’ve witnessed so far its combination of 4x HD detail levels, HDR and wide colour gamut capabilities revolutionises picture quality to an extent that feels even greater in magnitude than the insanely popular step up from VHS to DVD. The question is, will even that level of progression be enough? Do people really care about picture quality any more, or is the relatively affordability and convenience of streaming all that matters these days? The evidence from the music world isn’t entirely promising, and even some knowledgable parts of the disc production world are sounding a word of caution, suggesting that Ultra HD Blu-ray needs to be treated by the film studios not as a mass market technology but a niche, enthusiasts-only one. Robert Meyer Burnett, producer of the Star Trek: The Next Generation Blu-rays, had this to say on the subject at this year’s Comic-Con International: “You have to have a decent home theater system to really appreciate the Blu-ray format. And most people really don’t get it. You have to really be a discerning viewer to get something out of Blu-ray. My mother couldn’t care less, and my mother is the general population. She just wants to put something on and be able to see it. If we talk about the nuances of the transfer my mother doesn’t even know what I’m talking about. So to go to Ultra 4K? Who’s going to care about that?” Personally, though, we’re a bit more optimistic. We don’t think you need to be a particularly discerning viewer at all to get a wow from a gorgeous, low-compression UHD HDR transfer and we can’t wait to see more of it.
The Little “Secret” of Process Color at Press: Printing to Gray Balance Printing to Gray Balance, written by Dan Remaley, Senior Technical Consultant in Process Controls for PIA/GATF. He invites anyone who would like further information to contact him at 412-259-1814 (o), 412-889-7643 (c), or dremaley@piagatf.org
What is the difference between 80 lb and 100 lb paper? What is the difference between 100 lb Text and 100 lb Cover? These are typical question we get asked all the time. If you look at any book you will notice that the cover is always thicker than the Block (The Block is the inside section of a book, the story) that is typically the 100 Lbs Text. Although they are both called 100 pound (# or Lbs) the difference is in the description Cover VS Text. Below is a table that shows the thickness of the paper based on it’s type. Paper Thickness Paper Type Approx. Caliper (Thickness) Uncoated – Offset Paper 20lb / 50lb Offset text (uncoated) paper .0035″ 24lb / 60lb Offset text (uncoated) paper .004″ 28lb / 70lb Offset text (uncoated) paper .005″ Uncoated Text Opaque 60lb Opaque text — uncoated .004″ 70lb Opaque text — uncoated 0.005 80lb Opaque text- uncoated .0055″ 100lb Opaque text — uncoated .007″ 65lb Opaque Cover — uncoated .009″ 80lb Opaque Cover — uncoated .011″ (11pt thick) 100lb Opaque Cover — uncoated .014″ (14pt thick) Gloss Coated Text Weight Paper 70lb Gloss text coated paper .0035″ 80lb Gloss text coated paper .004″ 100lb Gloss text coated paper .005″ Text Weight Satin Coated 70lb Text Satin- coated paper .0038″ 80lb Text Satin- coated paper .0045″ 100lb Text Satin- coated paper .0055″ Gloss Coated Cover Weight 80lb Gloss Coated paper .0075″ (7.5pt) 100lb Gloss Coated paper .0092″ (9pt) Satin Coated Cover Weight Paper 80lb Cover Satin Coated paper .0081″ (8pt) 100lb Cover Satin Coated paper .011″ (11pt)
ENVELOPE SIZE CHART A common question we always get asked. What is the envelop size and what number is it? The following is a chart for all of the sizes and applications. Business & Correspondence Widely used for business and personal correspondence. Commercial and Side Seam flap styles are ideal for machine insertion. Wallet flaps provide a large area ideal for imprinting. Square flaps are contemporary, but not recommended for machine insertion. TYPE SIZE ENCLOSURE 6 1/4 3.5″ x 6″ 3.25″ x 5.75″ 6 3/4 3.625″ x 6.5″ 3.5″ x 6.25″ 8 5/8 3.625″ x 8.625″ 3.5″ x 8.375″ 7 3.75″ x 6.75″ 3.5″ x 6.5″ Monarch (7 3/4) 3.875″ x 7.5″ 3.75″ x 7.25″ 9 3.875″ x 8.875″ 3.75″ x 8.675″ 9 (policy) 4″ x 9″ 3.75″ x 8.5″ 10 4.125″ x 9.5″ 4″ x 9.25″ DL 4.313″ x 8.625″ 4.125″ x 8.375″ 11 4.5″ x 10.375″ 4.25″ x 10.125″ 12 4.75″ x 11″ 4.5″ x 10.75″ 14 5″ x 11.5″ 4.75″ x 11.25″ 16 6″ x 12″ 5.75″ x 11.75″ Booklet This style is ideal for annual reports, brochures, sales materials, and more. The open side makes it acceptable for automatic insertion. TYPE SIZE ENCLOSURE 3 4.75″ x 6.5″ 4.5″ x 6″ 4 1/2 5.5″ x 7.5″ 5.25″ x 7″ 5 5.5″ x 8.125″ 5.25″ x 7.625″ 6 5.75″ x 8.875″ 5.5″ x 8.375″ 6 1/2 6″ x 9″ 5.75″ x 9″ 6 5/8 6″ x 9.5″ 5.75″ x 9″ 6 3/4 6.5″ x 9.5″ 6.25″ x 9″ 7 1/4 7″ x 10″ 6.75″ x 9.5″ 7 1/2 7.5″ x 10.5″ 7.25″ x 10″ 9 8.75″ x 11.5″ 8.5″ x 11″ 9 1/2 9″ x 12″ 8.75″ x 11.5″ 10 9.5″ x 12.625″ 9.25″ x 12.125″ 13 10″ x 13″ 9.75″ x 12.5″ Catalog Center seam makes this style more durable for mailing heavy-weight materials. These envelopes can not be processed through inserting equiptment or run through a laser printer. TYPE SIZE ENCLOSURE 1 6″ x 9″ 5.75″ x 8.75″ 1 3/4 6.5″ x 9.5″ 6.25″ x 9.25″ 3 7″ x 10″ 6.75″ x 9.5″ 6 7.5″ x 10.5″ 7.25″ x 10″ 8 8.25″ x 11.25″ 8″ x 10.75″ 9 3/4 8.75″ x 11.25″ 8.5″ x 10.75″ 10 1/2 9″ x 12″ 8.75″ x 11.5″ 12 1/2 9.5″ x 12.5″ 9.25″ x 12″ 13 1/2 10″ x 13″ 9.75″ x 12.5″ 14 1/2 11.5″ x 14.5″ 11.25″ x 14″ 15 10″ x 15″ 9.75″ x 14.5″ 15 1/2 12″ x 15.5″ 11.75″ x 15″ Square This unusual shape attracts attention to contents. Square envelopes are nonstandard and require additional postage to mail. TYPE SIZE ENCLOSURE 5″ 5″ x 5″ 4.75″ x 4.75″ 5 ½” 5.5″ x 5.5″ 5.25″ x 5.25″ 6″ 6″ x 6″ 5.75″ x 5.75″ 6 ½” 6.5″ x 6.5″ 6.25″ x 6.25″ 7″ 7″ x 7″ 6.75″ x 6.75″ 7 ½” 7.5″ x 7.5″ 7.25″ x 7.25″ 8″ 8″ x 8″ 7.75″ x 7.75″ 8 ½” 8.5″ x 8.5″ 8.25″ x 8.25″ 9″ 9″ x 9″ 8.75″ x 8.75″ 9 ½” 9.5″ x 9.5″ 9.25″ x 9.25″ 10″ 10″ x 10″ 9.75″ x 9.75″ 13 ½” 13.5″ x 13.5″ 13.25″ x 13.25″ Baronial Deep pointed flap traditionally used for formal announcements and invitations. Not recommended for machine insertion. TYPE SIZE ENCLOSURE Professional* 2.125″ x 3.625″ 2″ x 3.5″ #16 (Mrs.)* 2.375″ x 3.375″ 2.25″ x 3.125″ #17 (Mr. & Mrs.)* 2.6875″ x 3.6875″ 2.5625″ x 3.5625″ Gladstone* 3.563″ x 5.562″ 3.375″ x 5.375″ 4-Bar 3.625″ x 5.125″ 3.475″ x 4.875″ 5½-Bar 4.375″ x 5.75″ 4.25″ x 5.5″ 6-Bar/Walton Outside 4.75″ x 6.5″ 4.625″ x 6.25″ Lee 5.25″ x 7.25″ 5.125″ x 7″ Linwood/Monona Inside 5.25″” x 7.5″” 5″ x 7.25″ Monona Outside 5.5″ x 7.75″ 5.25″ x 7.5″ * This size is too small to mail. Announcement Also called A-style, this contemporary design is idea for photographs, greeting cards, small booklets, and promotional pieces. Do not confuse the A-4 size with metric A4 paper, which fits into a DL size Commercial envelope. TYPE SIZE ENCLOSURE A-2 4.375″ x 5.75″ 4.25″ x 5.5″ A-6 4.75″ x 6.5″ 4.625″ x 6.25″ A-7 5.25″ x 7.25″ 5″ x 7″ A-8 5.5″ x 8.125″ 5.25″ x 7.75″ A-9 5.75″ x 8.875″ 5.5″ x 8.625″ A-10 6″ x 9.5″ 5.75″ x 9.25″
Direct Mail Terminology ACTIVE SUBSCRIBER An individual who is a current subscriber to a particular magazine or any other type of goods and services. Active subscriber lists are a very targeted way of reaching customers. ASSIGNED MAIL DATES Usually with subscriber lists the list user has to have prior approval for a particular mail date. This is to avoid overlaps in mailings from other users.
Advanced and Comprehensive Copywriting Please Take action and start Writing your Marketing Campaigns. The Secret is to Start, good is good enough. Don’t wait until it is perfect. A friend of mine worked with an orthopedic Dr., after the surgery he asked the doctor: “How did the procedure go. He said, the surgery was a success but the patient expired!!!!” If you act and start writing and executing you are better than 99% your competitors. Follow these steps and you will have the simplest and fastest way to Double your sales: Define YOUR Market. Define who is your client. Please don’t tell me I want to sell to every one. No you do not. Look at who is your best customers today and profile them and get more of them. Note: Typically your best customer is not your easiest customer but the most demanding one. Follow the 80/20 rule. 80% of yoru profit comes from 20% of your customers, Clients or patients. Once you define your ideal clients go and get them. Find out where they spend time and deliver the message. Define your message. What are you good at that the other guy can’t do. Think outside the box. This is a great place to do a survey to your customers and find out why do they buy from you. Then you pick one of the 350 headlines to mold it in to what they tell you about your specialty. Note: Low Price is typically not the first them you need to feature. Someone will always beat you at price. Select the Media Last. Please please do not start with media first. Example: I want to send a mailer, postcard, radio, Yellow pages, billboard, TV Etc… This is the last step. If you start with the Media first you will have a hard time. Media is easy, Defining your market and your unique offer is not so easy. You have to THINK. Her is the list $80,000 In Prizes! Help Us Find The Name For These New Kitchens 161 New Ways To A Man’s Heart – In This Fascinating Book For Cooks! 17 Stocks You Should Dump Right Away 26 Days That Have Changed Thousands Of Lives 38 Fun And Easy Ways To Earn $500 Next Weekend 67 Reasons Why It Would Have Paid You to Answer Our Ad A Few Months Ago 7 Steps To Freedom 7 Ways Long Distance Can Keep Your Head Above Water 7 Ways To Collect Your Unpaid Bills A $500 A Day Writer’s Utopia A Surprisingly Simple Way To Get “Out Of The Rat Race (And Into the Chips!) A Wonderful Two Year’s Trip At Full Pay – But Only Men With Imagination Can Make It Advice To Wives Whose Husbands Don’t Save Money – by A Wife Again She Orders…’A Chicken Salad Please’ Alive with Pleasure Amazing New Titanic Commemorative Is Mint Perfect And Even Bigger Than A Silver Dollar American Woman, Say Hello To Your Next Boss. You. An Amazing Business You Can Carry In Your Pocket An Educated Failure An Open Letter To Everyone Who Drives A Truck On More Than $10,000 Per Year Another Show In Our Series About Improving Our Lifestyles. Announcing…The New Edition Of The Encyclopedia That Makes It Fun To Learn Things Are We A Nation Of Low-Brows Are You An Over Educated Under Achiever? Are You Ever Tongue-Tied At A Party? Are You Looking For Small Companies With Big Futures? Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want? At 6 For .99, You Can Indulge Your Fantasies This Month! At Last Someone Has Unlocked The Secret Of Getting People To Fall In Love With You! Banking Secrets That Banks Don’t Want Published Because Someone Noticed Something, That Nobody Else Ever Did, The Most Important Discovery For Success Has Been Made! But What If You Could See Her Naked? By This Time Next Month You Could Have A Global Data Communications Network California Lawyer Discovers How To Make Money At Home With The Help Of The U.S. Government Can You Pass This Money Test? Can Your Child Read These Words? Cash in on Your Vacation! Check The Kind Of Body You Want Chicago Man Reveals A Short-Cut To Authorship Confessions Of A Disbarred Lawyer Costa Mesa Man Swears Under Oath That His New ‘Energy Pill’ Does Not Contain Cocaine Or Any Other Illegal Stimulant Crazed Advertising Man Discovers Worlds’ Sexiest Model! Dare To Be Rich Desperate Woman Loses 277 Lbs. With Amazing Diet Secret! Did You Ever See A ‘Telegram’ From Your Heart? Do You Make These Mistakes In English? Do You Sincerely Want To Be Rich? Do Your Employees Work As Slowly As They Read? Doctor Discovers The Cellulite Dissolver Doctors Prove 2 out of 3 Women Can Have More Beautiful Skin In 14 Days Does Uncle Sam Owe You Money You Don’t Even Know About? Don’t Envy The Plumber – Be One Don’t Let Athletes Foot ‘Lay You Up’ Don’t Try This With Any Other Copier Earn $3,288 In Less Than 1 Hour! Earn $4,000 per Month From Your Home With a Computer! Earn $50,000 Yearly With Your Own Mail-Order Book Business Earn $90,000 A Year Repairing Cracked Windshields Elect A Better Future Ex-Truck Driver Gets $21,108 a Month Doing What You Aren’t! Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen Fatten Your Bank Account Financial Columnist Makes Unique Discovery For The Woman Who Is Older Than She Looks For Want Of A Pin…The Hat Was Lost Fountain Of Youth Discovered By Little Known Civilization Over 2300 Years Ago Free Book Tells You 12 Secrets Of Better Lawn Care Free Kit Tells How To Get Better Photographs Full Time Minister Finds Part Time Goldmine Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good Sense Of Humor! Get Out Of Debt In 90 Minutes Without Borrowing Get Paid for Reading Books! $100 per book! Greatest Bible News In 387 Years! Greatest Goldmine Of Easy ‘Things To Make’ Ever Crammed Into One Big Book Greed And Gouging In The Stock Market Guaranteed To Go Thru Ice, Mud, or Snow – Or We Pay The Tow! Hands That Look Lovelier In 24 Hours – Or Your Money Back Have You A “Worry” Stock? Have You Ever Bowled A Strike And Said ‘I’ve Got It!?’ Have You Ever Said ‘I Just Can’t Seem To Concentrate’? Have You Ever Seen A Grown Man Cry? Have You Ever Taken A Practice Golf Swing At A Dandelion? Have You Got These Symptoms Of Nerve Exhaustion? He Became Twice The Man At Half The Weight! He Was 240 Pounds Of Sweet Tooth Here Is A Way To Make Money That Has Never Yet Failed Here’s How To Find Out If Your Bank Is About To Go Bankrupt! How A Fool Stunt Made A Star Salesman How A New Discovery Made A Plain Girl Beautiful How A New Kind Of Clay Improved My Complexion In 30 Minutes How Bad A Beating Are You Willing To Take To Own A New Car How Do You Grow $1,000 Worth Of Food In A Garden This Small? How I Earned $3,115 On A Long Weekend By Not Doing Anything – And How You Can Do The Same Thing How I Made A Fortune With A Fool Idea How Long Will You Live? Ignorance About How To Take Care Of Yourself Can Be The Mistake That Kills You In Your 50’s Or 60’s….”The Dangerous Years”! How My Wife And I Teamed Up To Become Millionaires In Five Years How Much Are You Losing To Dead Beats Right Now? How Often Do You Hear Yourself Saying: ‘No, I Haven’t Read it; I’ve Been Meaning To!’ How The Experts But & Sell Gold And Silver How The Little Guy Can Make Big Money Today How The Way You Undress Reveals Your Personality How To Burn Off Body Fat, Hour-by-Hour How To Buy The RV Of Your Dreams How To Collect From Social Security At Any Age How To Develop A Silver Tongue, A Golden Touch And A Mind Like A Steel Trap How To Discover The Fortune That Lies Hidden In Your Head How To Discover The Priceless Secret Of Good Health And Slash Your Medical Bills In Half How To Discover What You Are Really Good At How To Do Wonders With A Little Land How To Earn $30,000 a Month with Low Budget Direct Mail Projects!!! How To Find Someone To Love How To Flatten Your Tush How To Form Your Own Corporation Without A Lawyer For Under $50 How To Get 12 Hours Out Of An 8 Hour Day How To Get Free Advertising And Free Publicity! How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy How To Get A Grip On Audience Attention How To Get Free Advertising And Free Publicity How To Get Rich Reading Classified Ads How To Give Your Children Extra Iron. These 3 Delicious Ways How To Handle Angry Callers In 7 Not-So-Easy Steps How To Improve Your Memory How To Make A Fortune Today Starting From Scratch! How To Make A Killing In Close-Outs How To Make Money With Display Ads How To Make Money Writing Short Paragraphs How To Make People Line Up and Beg You to Take their Money! How To Make The System Work For You How To Pay Zero Taxes How To Plan Your House To Suit Yourself How To Push Your Resume To The Top Of The Stack How To Raise Venture Capital Without Losing Equity How To Rake In $1,000 Per Hour In Your Own Homebased Business Using No Money Of Your Own! How To Rob Race Tracks Legally How to Retire with Money How To Start A Creative New “Money Hobby” That Might Double Your Present Income How To Start From Scratch And Become A Post Office Box Millionaire How To Take Out Stains…Use (product X) And Follow These Easy Directions How To Turn A Slow Weekend Into A Fast Profit How To Turn Stumbling Blocks Into Stepping Stones How To Wake Up The Financial Genius Inside You How To Write A Business Letter! How To Write A Good Advertisement How To Write A Hit Song And Sell It How To Write Copy That Will Make You Rich How You Can Beat High Taxes And Skyrocketing Inflation How You Can Eat More And Weigh Less How You Can Legally Profit From ‘Insider’ Information On The Stock Market How You Can Make Money With The Arabs I Was Held Hostage For 4 Days By The Sharpest Minds In Direct Mail I Will Pay You Up To $100,000 For Old Watches Like This One I’d Like To give This To My Fellow Men – While I Am Still Able To Help “If You Know How To Sell, You Owe Yourself A Promotion” “It’s A Food, Not A Drug” Says So & So It’s Not Just What You Know About A Market – It’s Who You Know, Too If You Can Lick A Stamp You Can Lick your Weight Problem If You Can Read & Write Simple English, I’ll Show You How To Make Real Money Selling Words If You Read Music You’ll Love Our Magazine If You Read Nothing Else – Read This! If You Were given $200,000 To Spend – Isn’t This The Kind Of (type of product but not brand name) You Would Buy? If You’d Rather Put Money In Your Pocket Than Watch T.V… Imagine Working Until 4:00 AM – And Loving Every Minute Of it! Imagine Me… Holding an Audience Spellbound For 30 Minutes! Important News For Folks Who Swore They Would Never Try Another Reducing Product Improve Company Image Is Making A Living Keeping You From Earning Real Money? Is The Life Of A Child Worth $1 To You? Is Your Home Picture Poor? It’s Crazy That A High School Dropout Can Make This Much Money It’s Easy To Cash In On your Amazing Astrological Abilities Kiss Your Working Days Goodbye! Ladies! Get Into Fitness In 5 Easy Minutes A Day Last Friday…Was I Scared! My Boss Almost Fired Me! Lawyers Reveal Legal Loopholes That Make Money Let this Machine Make You At least $30.00 an Hour Let Me Tell You How I Reduced For Keeps Little Leaks That Keep Men Poor Loans for Small Businesses Available Now! Looking For A Growing Business With A Great Track Record? Lost For Words? Push The Buttons And Voila! Mail and Grow Rich Make Anyone Do Anything You Mentally Command – With Your Mind Alone! Make Big Money – All Profit – At Home Make Extra Cash Writing Advertising Book Match Covers We Need People To Write Greeting Cards Man Who Limped With Foot Pain – Now Runs 2 Miles Every Day Mobile Money Maker Money Making Sledgehammer Money to Loan! Movie Actor Reveals Amazing New Weight Loss Break Through My Feet Were Killing Me…Until I Discovered The Miracle Of Hamburg My Name Is Paul Franklin…And I’d Like To Make A Confession! Need For Consultants Growing Rapidly Need More Money? New ‘Energy Pill’ Tested By U.S. Marines With Amazing Results New Cake Improver Gets You Compliments Galore! New Diet Burns Off More Fat Than If You Ran 98 Miles A Week New Help For Not So Perfect Hair New Pill For Diet Failures Lets You Burn Off Body Fat 24 Hours A Day! New Shampoo Leaves Your Hair Smoother, Easier To Manage New York Lawyer Reveals The Insider Way To Get Even No More Back Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighborhood No Office – No Phones – No Hassles – Just Cold Hard Cash In The Mail “No Time For Yale – Took College At Home” Says Well Known Author Now Let This Strange And Powerful Gift From Outer Space Bring You Incredible Good Luck Absolutely Guaranteed! Now! Your Child Is The Star Of This Brand New Sesame Street Story Book! Of Course You Can Afford It. Think Of All The Money You’ve Saved Drinking Ordinary Scotch. Often A Bridesmaid, Never A Bride Ohio Man Discovers The Secret Of How To Escape The American Rat Race! One Transaction Can Make You Independent For The Rest Of Your Life Only 1 Career Woman in 1,000 Finds The Job She Deserves Open Your Mind, Read This Book And Your Life Will Change – It Will All Be Yours Operate Your Own Home Shopping Television Show Others Got Back Thousands Because They Believe In Me And My System. Not One Lost. Our Sales Approach Helps You Avoid Unpleasant Surprises Down The Road Own A Business Of Your Choice Without Investing 1 Cent Personal Survival In A Collapsing Society – The ‘Guerilla’ Video That Can Save Your Life Pick The Brains Of A Millionaire For $10 Pierced By 30 Nails…Retains Full Air Pressure Poems Wanted – For Songs and Records Pregnant? The Sooner You Know The Better Profit From The Wisdom Of These Investment Experts Profits That Lie Hidden In Your Farm Phone Wizard Read It Tonight And Start Tomorrow Reduce While You Sleep Released At Last – 137 Perfectly Legal Ways To Get A Check From Uncle Sam Remember When You Could Have Picked Up A Good Piece Of Real Estate For A Song – And Didn’t Rewards of Gifts And Trusts For Middle-Income Families Right And Wrong Farming Methods…And Little Pointers That Will Increase Your Profits Roaches To Riches! Electronic Invention Turns House Wiring Into Giant Pest Eliminator Satellite Scrambling Got You Down? We Have the Solution! Save Enough On Your First Cruise To Take Your Wife For Free “Send Me To Any City In The United State, Take Away My Wallet, Give Me $100 – For Living Expenses And In 72 Hours I’ll Buy You An Excellent Piece Of Real Estate Using None Of My Own Money” Science Has Finally Counterfeited The Perfect Diamond! Scientists Discovered Mystery Chemical That Seems To Drive Women Wild Sell Your Ideas! Six Propositions For A Fuller Future Some Straight Talk About Vitamins And Your Sex Life Sometime In The Next 24 Months, a Government Declared Economic Emergency Could Wipe You Out Something To Look Forward To Each Day! Speak Spanish Like A Diplomat Stop Dreaming And Start Making Money “Stop Playing Catch-Up And Start Getting Ahead” Suddenly Multiply Your Income With Unorthodox Strategies Like These! Suppose This Happened On Your Wedding Day! Take Everything! Keep Everything! Just For Looking! No Strings! Take This 1 Minute Test – Of An Amazing New Kind of Shaving Cream Take Any 3 Of These Kitchen Appliances For Only $8.98 (Values Up To $15.45) Test Gold Like A Jeweler Test Your Ability To Ever Grow Up The 10 Quickest Ways To Get More Customers The Amazing $10 Fake Diamond That Will Fool 9 Out Of 10 Jewelers The Amazing Blackjack Secret Of A Las Vegas Mystery Man! The Amazing Diet Secret Of A Desperate Housewife The Amazing Diet Secrets Of A Frustrated Clebourne Housewife The Amazing Lost Money Making Power Of Pac-Man And His Friends! The Amazing New Beverly Hills ‘Wrinkle Eraser’ Discovered By A Top Oriental Chemist! The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly The Amazing Secrets Of The Hottest Investment Of The Last 5 Years The Amazing Story Of A Business That Requires So Little Of Anything, You Could Run It Out Of A Phone Booth “…The Amazing Thing, Of Course, Is The speed At Which This Program Works. It Is Rather Remarkable To Throw Off As Much As 6 Pounds Of Fluid And Fat In The Very First Weekend…” The Amazing ‘Magic Mud’ Used By A Top TV Doctor Who Doesn’t Believe In Plastic Surgery! The Art Of Selling By Telephone The Book On Who Owns Whom! The Child Who Won The Hearts Of All The Chinese Secrets Of Weight Control The Crimes We Commit Against Our Stomachs The Happiest Millionaire Around Teaches Others His Secrets The Last Two Hours Are The Longest…And Those Are The Hours You Save The Lazy Mans Way To Riches The Lowdown On Self Publishing The Machine That Peels Off Pounds While You Sit Back & Enjoy It The Man with The Grasshopper Mind The Most Expensive Magazine In The World, Yet Over 40,000 Businessmen Buy It Every Month, Why? The Other Side Of The Story On Rock Hudson The People Who Read This Book Will End Up With Your Money The Quickest Way I Know To Make A Million Dollars The Secret Of Having Good Luck The Secret Of Perfect Putting The Secret Of Teaching Yourself Music The Secret To Being Wealthy The Ugly Truth About Your New Car There’s Another Woman Waiting For Every Man – And She’s Too Smart To Have “Morning Mouth” There’s Big Business in Losing!!! They Laughed When I Sat Down At The Piano – But When I Started To Play… They Laughed When I Walked Into The Room – But When I Took Off My Clothes… They Laughed When I Said I Was Going To Start My Own Business They Shocked Us. They Outraged Us. They Didn’t Do Anything Wrong – They Just Did It First. Think And Grow Rich This Christmas, Let Your Present Be Your Future! This Is Absolutely The Easiest Way For You To Have A Future Free Of All Money Worries This Pen ‘Burps’ Before It Drinks But Never Afterwards Thousands Have This Priceless Gift – But Never Discover It! Tired of Making Your Boss Rich? To Men Who Want To Quit Work Someday To People Who Want To Write – But Can’t Get Started To The Traveling Salesman Who’s Smart Enough To Know When To Call It Quits! Today…Add $10,000 To Your Estate For The Price Of A New Hat Tom MaCall Says ‘The Appliance Repair Field Is So Uncrowded It’s Almost Lonely’ Too Busy Earning A Living To Make Any Money? Using A Lawyer May Be Dangerous To Your Wealth Want To Be An Airline Flight Attendant? Want To Be A Legal Investigator? Want To Save A Bundle? An Open Letter To Everyone Who Drives A Truck On More Than 10,000 A Year Wanted! Ideas and Inventions! Watch Your Weight And Inches Disappear Wave This Magic Wand And Make Money For Yourself We Have An Interest In Your Success We Think Growing Companies Deserve As Much Cash Flow And Asset Protection As Giant Multinationals We’re Looking For People To Write Children’s Books We’re Looking For People To Act in TV Commercials We’re Looking for People Who Want to Make Money with Their Own Business! What Everybody Ought To Know About This Stock And bond Business What The Travel Agents Won’t Talk About Can Save You 50%-70% On Your Cruise Vacation!!! What Would You Rather Do This Evening: Watch TV Or Make Some Real Money? What’s Wrong With This Picture? What’s Your Best Chance Of Earning $50,000 A Year By The Time You Are 30? What’s Your Best Chance To Make Money In Real Estate Today? The Answer Below May Surprise You! When Doctors ‘Feel Rotten’ This Is What They Do When The government Freezes Your Bank Account – What Then? Where The Money Is And How To Get It Where You Can Go In A Good Used Car Which Of These 5 Skin Troubles Would You Like To End? Who Else Wants A Screen Star Figure? Who Else Wants Lighter Cake – In Half The Mixing Time? Who Else Wants To Make Big Money In Electronics? Whose Fault When Children Disobey? Why A Hard-Nosed Millionaire Will Pay You $4.50 Just To Read A Magazine Why Are We Giving Away This (product here) For Only $2.00… (this is not a misprint!) Why (brand X) Bulbs Give More Light This Year? Why Gary Halbert Is Telling His Closest Friends They Need To Attend The Guerilla Video Bootcamp And Why They Can’t Get In!!! Why Not Increase Your Income Dramatically? Why People In Vermont Are Healthier, Less Overweight, Stay Young Longer And Live Longer Than People Of Any Other State In The Union Why Publisher’s Buy Why Some People Almost Always Make Money In The Stock Market Why Struggle To The Top In Someone Else’s Business When You Can Start At The Top In Your Own? Why These Vitamins Can Make You Feel Peppier Why Would Investors World Wide Be Willing To Pay A Quarter Million for this old Watch? Winning At The Races May Not Be Your Idea Of Fun, But… World Poker Champ Sells Secrets For $9.95! Would You Like To Have A Photographic Memory? Would You Like To Take In $140 After Supper? You And I Will Both Profit You Can Laugh At Money Worries If You Follow This Simple Plan You Can Only Go So Far On B.S. You Can’t Become Rich In Your Pocket Until You Become Rich In Your Mind! You Don’t Have To Die To Collect On Your Insurance Policy! You Don’t Know Me I Realize…But I Want You To Have This Before It’s Too Late You Grow – We Grow – A Partnership That Works “You Kill That Story Or I’ll Run You Out Of The State!” You Never Saw Such Letters As Harry And I Got About Our Pears! Your Survival Guide To Corporate Politics You’ll Just Love The Way This Diet Pill Works! Your Office On The Go! The Complete Solution To Your Business Needs…
PitStop Pro 13 automatically adds Bleed to PDF files. This video explains the different scenarios in which this new and highly effective feature does its job, and also demonstrates how the added bleed is built up in different separations.
The Many Ways of Saying Thank You! March 18, 2015 By Patrick Whelan, Great Reach Communications, Inc. This isn’t a lesson about common courtesy; rather it’s about leveraging an underutilized edge in the marketplace. While this may not be news to anyone who sells print, it’s worth noting that there’s more than one way to say thank you to customers. You might go so far as to say that not all expressions of gratitude can be considered equal! Here are a few of the various ways to show your appreciation: Customer appreciation events. These create a great opportunity for some one-on-one contact, as well as the opportunity to extend the relationship beyond the salesperson. You might want to do these annually, quarterly, etc. Make sure it’s personal. Consider handwritten thank-yous and letters of appreciation. If your company conducts a customer satisfaction survey, include a personalized note—or better yet, hand deliver it. Timing is everything. Don’t sacrifice timeliness for the sake of providing something more elaborate. Letting clients know you value their business within 48 hours of a job is the most important factor. Send value-added appreciation. Always be on the lookout for information that a customer might find useful and send it along at the right moment. Timely and relevant are the keys. Even if the client has already seen it, they’ll appreciate the fact that you’re recognizing them and supporting their interests. Thank your unhappy customers. Complaints provide invaluable information about where you need to focus your efforts. “A customer who complains still wants to do business with you, if you can make things right,” notes B. J. Gallagher, an HR training consultant. “So thank him or her for giving you that chance and assure him that you want to do everything you can to make him happy again.” Keep it simple. If you want to send gifts, something small like a Starbucks gift card can be effective while avoiding the risk of inappropriateness. Small tokens of appreciation can have a very big impact. Be sincere. The only time a thank you can disappoint is when it sounds non-genuine. “Thank-yous need to be sincere and on-brand,” says brand consultant William Arruda