This is a simple plan that can be applied to any business regardless of it’s size, client Type or Customer type. No, your business is not different. We all deal with humans. People buy not companies. human desires and behavior have not changed in thousand years. The product may have evolved, the Media may have evolved, the vocabulary may have evolved but people have not changed.
This is a simplifier plan and each one may need few hours of consultation. Pick which everyone you are familiar with and implement it. Don’t wait until you have all of the elements to implement the entire program. Just jump in and get started.